Why The Latest Madewell Lookbook Has Us Excited For Fall
It’s one thing for brands to experiment with trends when it comes to what’s being put on their physical (and virtual) racks. But it’s another thing for the same popular labels to partake in the industry’s latest merchandising trend: that is, the ‘see-now-buy-now’ craze.
Joining the likes of designers such as Rebecca Minkoff, Michael Kors, and even Brother Vellies, American retailer, Madewell, is the latest brand up for the challenge. And after the release of its latest lookbook earlier this week, the label has us completely ready for fashion’s most popular chilly season – thanks to separates like wide-legged denim, oversized knits and lust-worthy prints.
For the first time shoppers can completely indulge in snagging pieces the moment they see them, making that dreadful four-month wait a stylish moment of the past. But if you’re not one to fall victim to ‘the hype’ you’ll be glad to know that the collection is set to hit stores July 26th.
Check out what you can expect to buy ahead.
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