The Lilly Pulitzer x Target Collab Now Has An App, And We’re Even More Excited

 Photo: Target

Ever since the images from the Lilly Pulizter x Target lookbook were released last month, there’s been a lot of eagerness focused around the 250-piece line. And we’re guessing Target has decided to keep the excitement going since they recently added a new element to the range.

As if the lookbook wasn’t enough, the retailer has developed an app for the collection that will “build up to a potential upcoming commercial,” reported WWD. The application won’t be shoppable, but instead it’ll serve to give Lilly Pulitzer fans a full experience in anticipation of the launch later this month. Viewers will be able to find different pieces from the line that will give exclusive outfit inspiration as well as find out more information regarding pricing and more.

Photo: Target

“We invite viewers into a fun-filled party that starts on television and extends into a digital experience where parallax views allow the guests to explore the party from their vantage point and connect them directly with the Lilly product in each room,” Todd Waterbury, a Target executive in charge of the campaign, told Racked.

The app is now live on Target.com, accessible via desktops and mobile.

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