Who Runs The World? Soledad O’brien Teams Up With CoverGirl To Prove That #GirlsCan

soledadPhoto: Ivan Nikolov/WENN

This past Sunday during the closing ceremony of the 2014 Winter Olympics in Sochi, CoverGirl launched it’s brand new female empowerment campaign, #GirlsCan. The campaigns’s first promotional video (see below) featured inspiring words from cover girls Katy Perry, Pink, Queen Latifah, Ellen, and more, and encourages girls to change perceptions, break barriers, and be strong. Also joining the campaign is journalist Soledad O’brien, who, along with her production company Starfish Media Group, will be helping tell the life stories of young women whose lives were changed through O’brien’s foundation, the Soledad O’Brien and Brad Raymond Starfish Foundation. The foundation supports young women in pursuit of a good education.

The campaign hopes to inspire and mobilize young women by telling the real-life stories of their peers, driving home the message that girls can in a world that so often tries to tell girls they can’t. Can’t be funny. Can’t play sports. Can’t be a scientist. All ideas that are wrong and detrimental to the well-being of society.

O’brien said of the parternship to WWD, ”There are thousands of inspirational stories waiting to be told about young women who yearn for a great education. They are stories of struggle and stories of success, and they will inspire others to take action and work to change lives. Cover Girl’s Girls Can movement is perfectly aligned with my passion for helping young women overcome life’s challenges, and my commitment to highlighting girls’ successes.”

These kinds of positive messages are exactly the type of content that young women today need and we can’t wait to see what’s in store for the Girls Can campaign. Look out for updates next month. For now, you can spread the message using #GirlsCan on social media, and be sure to bookmark the homepage on Youtube.

The post Who Runs The World? Soledad O’brien Teams Up With CoverGirl To Prove That #GirlsCan appeared first on StyleBlazer.

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