A Nude For You: Naja Lingerie Is Taking The Inconvenience Out Of Underwear

Photo: Naja
Naja Premium Lingerie recently released the Nude For All collection, a new line of lingerie featuring seven shades of nude to match every woman’s skin tone.

The collection includes three styles of seamless underwear with a matching bra, because don’t you just feel like a productive member of society when your bra and panties match? Naja CEO and Founder, Catalina Girald, got the inspiration for a more inclusive version of nude coloring when watching gymnast Gabby Douglas compete in the 2012 Summer Olympics. Her aha moment came after seeing Gabby, who is African American, wearing a nude ankle wrap that didn’t match her darker skin.

Bonus: Just to make your life a little easier when shopping for your perfect shade of nude, Naja included an option to match your underwear color with your NARS, M.A.C, Bobbi Brown, or L’Oreal foundation color so that you know you’re selecting the right shade!

The underwear runs from sizes XS to XXL in thong, high-waisted and bikini cuts. Bra sizes are from 32 to 40 in cups A to DDD and feature seamless bonded straps, printed interiors, and a seamless band. Prices for the collection range from $15 to $38.

Photo: Naya 

The imagery for the collection includes everyday women of different shapes, sizes, and of course skin tone. The campaign includes a software engineer from one of Silicon Valley’s “unicorn” companies, a ballerina from one of the country’s top three ballet companies, a Harvard business school student, and Jane The Virgin actress and investor Gina Rodriguez. Rodriguez is among several female investors for the company including Mindy Grossman, Chief Executive Officer of HSN; Susan Lyne, former CEO of Martha Stewart Living, and angel investor Joanne Wilson. Wait for it. The women’s empowerment doesn’t stop there. Naja pays their factory workers above-market wages, offers flexible working conditions, and funds their children’s education.

Additionally, two percent of every purchase goes towards supporting Naja’s Underwear For Hope Program; which facilitates the employment of single mothers in Colombia. Each bra comes with a lingerie wash bag made in the home by one of the women employed through the program.

We are so here for this new wave of collections acknowledging that women do not come in one shade of nude.

Shop the collection here. Click through for more pics from the campaign.

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Source: styleBlazer