Birchbox Links Up With GAP For Your Beauty Needs

Photo: Courtesy of Birchbox 

There are so many reasons to appreciate the GAP. Crips white button ups, tailored looking jeans and stylish accessories. But in the past, the beauty aficionado had very little in buying options, until now.

As a part of their world domination, Birchbox debuts their pop-up section at seven GAP stores throughout the country today. Running for an eight-week trial run until the end of July, the shopping section is a mini version of their SoHo store that allows customers to fill their boxes (mens or womens) with five sample sizes of beauty products. Or, if you’re open to a commitment, you can pay for one box in store and get two more delivered to your home as a subscription.

Photo: Courtesy of Birchbox 

“Expanding our offline footprint and creating more opportunities to interact with the Birchbox brand in the physical world is a priority for our business,” said Katia Beauchamp, co-founder and CEO at Birchbox. “We want to be everywhere our customers are, and we know our customers are avid Gap shoppers. It’s an incredible honor to have such an iconic retailer open its doors to us – we worked closely with the Gap team to bring the Birchbox beauty experience to life in a fresh way that’s relevant and exciting to consumers.”

And if that’s not enough to get you hype, they even have a designated section of top sellers on display. That’s right, a display of what all the cool girls are using.

To enjoy the goodness that is Birchbox at Gap head to the NYC, San Francisco, Chicago, Los Angeles and Houston locations. Or shop the boxes by heading here.

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