Diddy Hopes His New Fragrance Will Help You ‘Get Laid’: See the NSFW Video Spot Starring His Girlfriend Cassie

Diddy is no stranger to the fragrance (or fashion) world. Now, the mogul behind the Sean John empire is launching his latest unisex scent, 3AM, which happens to be his sexiest yet. And there is a super-racy video to prove it.

Courtesy 3AM

“I think if people hear about the video, they’re going to hear that it’s racy and provocative, but I also think they’re going to hear people say that it’s beautiful,” he told Style.com of the NSFW clip, which shows him and his longtime girlfriend Cassie basically going all the way. “That whole interaction has nothing to do with sex as much as it has to do with love. My concept is that love is the new sexy.”

The music video inspired by the fragrance makes 50 Shades of Grey look tame. Watch it (in private) below.

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And the rapper hopes his new scent inspires its wearers to also get intimate. “Just like with any fragrance, I want somebody to stop you in the elevator and ask you what you’re wearing. No matter what the fragrance is called, that’s my objective. And I want a lot of people to get laid to it.”

So where did the name come from? According to Diddy, it’s a nod to the intrigue that happens after hours. “Everybody has a 3 a.m. experience, and usually it’s not the regular story that you’re talking about. Why are you even up and out at 3 a.m.? Yeah, there is a story there.”

And he wants you to steal this fragrance from your man.

“It evolved into being unisex. I think when you plan to make a unisex fragrance, it doesn’t work,” he explained. “But when you just make a good fragrance that doesn’t smell like you’re trying to be masculine, you always have a great opportunity [to attract] women. In this case, it was made for a man, but a lot of women liked it, so it’s unisex.

Diddy launches 3AM at Macy’s on Wednesday, May 6. What do you think of Diddy’s new fragrance spot? Over the top? Sexy? Are you going out to buy 3AM? Sound off below.

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–Brittany Talarico