Here’s How Strong Women Fight Other’s Insecurities

Photo: Rolling Stone/Peggy Sirota 

Ronda Rousey, the undefeated UFC Women’s Bantamweight Champion, has been increasingly profiled and turned into a star after her 34-second obliteration of Bethe Correia at UFC 190.

The new phenomenon is empowering women in light of all the commentary and criticism that celebrated women athletes are receiving in the news. From calling U.S. Open champion (and celebrated Aubrey Graham girlfriend) Serena Williams “a man” in multiple publications to disregarding Rousey’s frame — the latter is using her newfound fame to expertly dismiss critics.

Finding herself as a popular role model to young girls and women around the world, Rowdy Ronda Rousey is trademarking a catchphrase that is sure to strike fear into the competition. Revealing the term on an episode of UFC Embedded, the 28-year-old coined the expression “do nothing b–ch” in an attempt to express the one thing she’ll never be at any point in her life.

Photo: Norman Jean Roy/NY Magazine 

In a report from ESPN, Rousey earlier this month filed the trademark, as well as for a trademark of the shortened “DNB.” Her company, Rowdy Ronda Inc., has already trademarked her name, the words “Armbarnation” and two more for the use of her name on apparel. Reebok has partnered with the largest mixed martial arts promotion company in the world to create a fight kit for the UFC and its global fan base of 200 million. With millions of dollars generated from merchandise and pay-per-views alone, Ronda is tapping into her own fan base to sell her own wares.

Her shirt “Don’t be a DNB” has sold over 75,000 units in less than three weeks time. “I have this one term for the kind of woman that my mother raised me to not be. I call it a ‘do-nothing b–ch’ or, I call it a ‘DNB’ a lot of the time,” Rousey stated in the video. A portion of the proceeds from the t-shirt sales are going to Didi Hirsch Mental Health Services, a California organization that provides mental health and substance abuse services. Rousey is one of the hottest tickets in all of sports right now. She’s went toe-to-toe with Floyd Mayweather about his domestic abuse past and has won Sportsperson of the Year from ESPN.

With her trademarking these terms, Rousey joins an exclusive list of sports celebrities who have done the same with great success. Pat Riley famously trademarked the term “three-peat” after his Los Angeles Lakers won consecutive NBA titles in 1987 and ’88. Michael Buffer, the famed boxing announcer, has trademarked the phrase “Let’s get ready to rumble” and turned it into an swarth of products that keep him paid. Most recently, Seattle Seahawks running back Marshawn Lynch applied paperwork for a trademark for his “I’m just here so I won’t get fined” phrase. The celebrated footballer already owns the rights to “Beast Mode” coined after his style of running in the NFL.

So why not Rousey, who’s claiming the term and representing the absolute opposite.

For young girls coming up, we’d hope they toss out the pre-set conditions set by society regarding sport. Embracing one’s greatness is one of the hardest things a person can do, but for women, Rousey is proving the battle far from over.

[via The Cut]

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