Lululemon Wants To Make Shopping For Yoga Pants Easy

Photo: Lululemon

Lululemon, the activewear label popular for its array of infamous yoga pants, want to switch up the way you shop for your workout bottoms. The Canadian retailer released a new “Pant Wall” that’s aimed to help shoppers choose the right pair of yoga pants based on one characteristic: how they feel when wearing them.

Organized by “engineered sensation,” the label opted from its usual silhouette distribution and created a range of “feels” that include: “Relaxed,” “Held In,” “Naked,” “Hugged” and “Tight.” According to Fashionista, the company’s design director, Antonia Iamaartino, revealed that the original spark for this collection came from “looking at the idea of training compression, and thinking about how the team could incorporate that athletic concept to Lululemon customers.” After all, there’s nothing better than feeling “held-in” during an intense workout and even beyond the gym.

In addition to the new sensations, the brand also introduced four new silhouettes and a slew of design updates like seamless fronts and laser-cut hems. But don’t worry, there’s no transparency issue this time around!

Click through our gallery ahead to get a look of the new styles.