Pamela Anderson Launches Two Lines of Vegan Accessories: ‘It’s Something I’ve Always Wanted to Do’

It’s long been known that Pamela Anderson is a friend of the animals. She’s a longtime PETA activist and following a vegan lifestyle for 20 years. So it’s no surprise the star is channeling her passion for pets into the fashion realm by launching her very own lines (yes, plural!) of vegan accessories.

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First, Anderson has created a line of vegan-made boots similar to her once-beloved UGGs, called Pammies.

“I’m excited about my boots coming out, which you know has been this labor of love for me because I made those darn UGG boots popular,” she tells PEOPLE. “I didn’t know that [animals] were being hurt. [UGG] used me a lot for promoting, but I helped them create their brand … I thought that [the animals] were being shaved and kept well. That was the beginning of my animal activism career, and since then I’ve been trying to create an alternative.”

Pammies is line of comfortable, suede-like boots made of recycled fabrics (used electronics, to be exact) and are made in California. The collection features three pieces — the Cove Classic, the Zuma and the Malibu — which come in light gray, brown and white color options and can be worn with anything, anywhere, Anderson says.

“These are [shoes] you can wear at the beach, [shoes] you wear around Malibu and the sky’s the limit,” Anderson told PEOPLE. “I’m really excited about the project that I’m involved in because [it] is something that I’ve always wanted to do — and it’s actually happening.”

Pammies will launch this October online at pammieslife.com and in Ron Robinson stores in November (and she’s modeling them in the photo below):

Courtesy Pammies

The actress has also teamed up with French designer Amélie Pichard to design a line of high-fashion accessories, featuring seven shoe styles and a beach bag, inspired by Malibu and St. Tropez.

“Each piece is made of nontoxic plastic, cottons, acrylics and rubbers, which are sourced in France and Italy,” according to WWD.

“Vegans can be sexy — super fun, super stylish and conscious,” Anderson told WWD. “Because young people want to make better choices when it comes to consuming, when it comes to fashion. We need more sustainable choices when it comes to handbags and shoes.”

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And fans can expect Anderson’s eclectic, ’90s-inspired style to shine throughout the line, which is filled with patchwork denim detailing, plexiglass material for the heels and silver glittered soles.

“It’s great to have this reemergence [of the ’90s],” said the star. “It’s good for me, too, for my career, to sustain myself, to do fun activism projects like this.” Dying to dress like Anderson? The line, with prices ranging from $450 to $950, will be available on Dec. 10 exclusively at Opening Ceremony in L.A.

What do you think of the star’s new shoe lines? Will you be adding any to your shoe collection? Share below!

–Sarah Kinonen, with reporting by Liz McNeil
Follow @sarahkinonen

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