Sephora Has A New Beauty Initiative For Under-The-Radar Brands

Photo: WENN

On the heels of announcing its new sample box program, Sephora has found a way to make beauty mavens even more crazed over cosmetics. In an effort to bring under-the-radar beauty products to the forefront, the retailer recently announced a new initiative that we’re sure will consume the remainder of our paychecks.

Entitled, Scouted by Sephora, the program provides you with beauty brands that deserve a closer look. And yes, we know your trusty eyeshadow palette has been good to you for the past few years, but what if there was a set that took your eye-game to the next level?

According to WWD, the company identified 50 niche beauty lines to showcase, that buyers feel customers will love — and this month they’ve started with an impressive archive of eight. “Each brand has a unique story. We look forward to pulling back the curtain to share these inside views, and introduce them to our consumers,” Sephora senior vice president of marketing and brands, Deborah Yeh, told the publication.

As for us, we have our eyes on Skin Inc.’s custom skin-cleansing formula, and Viseart’s makeup artist-approved eyeshadow palette. But feel free to check out what the remainder brands have to offer on the pages ahead.

The post Sephora Has A New Beauty Initiative For Under-The-Radar Brands appeared first on StyleBlazer.