Soccer, Street Art, And Fashion Come Together In Pepsi’s Live For Now Capsule Collection

Photo: Pepsi

After launching their mega-successful Art for Football campaign last winter–six street artists worked over photographs of six soccer stars–Pepsi knew it wasn’t finished with the content they had created. Based on the positive feedback they received from that campaign, Pepsi decided to take it one step further into the fashion domain. Now the fruits of their labor are available for men and women the world over to experience, via the Live for Now capsule collection.

Mixing street art, soccer, and fashion successfully might not sound like the easiest of tasks, but the six artists involved in the process managed to transfer their works of art from the page to the product in the most appealing of fashions (pun intended).

From skateboards to headphones to apparel courtesy of some of the most unique brands of the moment–B&O Play, Del Toro, Gents, Goodlife, Original Penguin, and Shut–the collection leans male, but ladies, don’t be put off–all chicks look good in a baseball hat, it’s basically a fact.

Check out a live-action lookbook below, and click through for a look at some of our favorite products. Shop the entire collection now online at Pepsi, and in-store at select Bloomindales, Colette in Paris, and Liberty London.

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