The Circus Inspired Victoria Beckham’s Denim Line

Photo: WENN 

The 41-year-old designer is using her star power to impact the known world. From selling her daughter’s clothes for charity to entertaining the idea of having Caitlyn Jenner to model her outfits, the new Victoria line is introducing denim to the high-end customer.

The latest and greatest from the Victoria Beckham line is interesting, as Victoria has become one of the most sartorially satisfying collections to date. As she mentioned last month, David Beckham’s super-successful wife announced that she would merge her Victoria Beckham Denim with the Victoria line, which made fashion pundits question out loud how she was going to make it all work.

Inspired by the aesthetic and style of the circus, Beckham was inspired by the “striking color combinations of fairground iconography,” Beckham’s denim line is infused with splashes of tangerine, zesty lemon and bold blues. Shapes are even more fluid with flowing maxis, billowing sleeves, and slouchy capes. In the past, the star has been criticized for sticking to the same tried-and-tested formula, but her circus-themed collection brings to light a very different story.

Speaking with WWD about the mother-of-four extremely excited about the collection. “It’s exactly what I want in my wardrobe, these are things that I want to wear, and I think these are things that my customer wants to wear.” With the thought and time that went into creating the kind of clothes, the VVB fabrics are just high tech, beautiful and well-sourced. Details like these great vinyl flowers are detachable for easy washing.

From crop trapeze jackets to flower embossed high-waist trousers, Victoria Beckham has raised the bar to never-before-realized heights with one of her most playful lines to date. “I wanted this collection to offer versatility, as we broaden the label to reflect the complex lives of the VVB girls. I travel a lot and so do my customers — with this other side of my wardrobe, it’s important to keep things easy and wearable as well as fun.” It appears that Team Beckham has the freedom to dream up their wildest fashion ideas as much as possible.

Prices for the collection run from $215 for a jersey kick-sleeve T-shirt through to $1,895 for a leather jacket with appliquéd flowers. Beckham, herself, emphasized to WWD that she doesn’t see her collection as a diffusion line, saying, “[They’re] designer clothes, slightly less expensive, but without compromising with regards to design or fabric. We’ve had a lot of feedback from our retail partners that this space wasn’t being occupied by anybody.”

In addition to the new VVB collection, Victoria Beckham is planning on opening a store in Hong Kong early next year, with stores in U.S. locations such as New York, Miami and Los Angeles on the books after that.

[via WWD]

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