The Next Target Collaboration Is Ten Times Better Than Lilly Pulitzer

Photo: WENN

If you stayed up until 3 a.m. to shop the Lilly Pulitzer collection, you will definitely do the same for the next Target designer collaboration.

Accessory designer Eddie Borgo is the next fashion powerhouse to team up with Target for a collection of handbags and jewelry that is making our inner festival girl squeal with joy. Joining a long list of designer brands including Altuzarra, Proenze Schouler and Missoni, Eddie Borgo is bringing his signature style to the fast fashion giant.

Photo: Target

Vogue got the exclusive on the collection, which will hit stores and online on July 12, and it is everything we could have dreamed up. And the best part: the collection can be customized to the consumers’ taste.

“…vegan leather zip packs, day sacks, drawstring pouches, backpacks, mini circle bags, large circle bags, and D-ring belts in naturally minded prints ranging from galactic scenes to thunderclouds and marble swirls, all boasting a variety of links and hoops intended to gather various add-on charms and buildable ‘totems’ in hematite, gunmetal, quartz, pyrite, cherrywood, hand-poured resin, semi-precious rose, jade, and howlite, all purchased separately and clipped, slid, adjusted, swapped, mixed, and matched to the wearers content.”

There will also be a 3-D printing capabilities to allow you to design your own alphabet charms, and share your designs on social media.

The DIY-aspect of the collection is the best part of the collection for Borgo, who said, ” “There’s this spirit that’s in the air for us, of ‘Maker Culture’; people wanting to customize things themselves, infuse things with their own personal sense of style, really bring their own design sensibility to what they do.”

Photo: Target

Inspired by the ’60s and ’70s crafting guides of his mother, the jewelry also features his trademark pyramids, and Borgo encourages mixing and matching the metals of the studs and dangling earrings.

With bags priced at around $30, and jewelry around $20, there is no excuse for not shopping this collection. So even if you are not headed to Coachella, you have to admit that this collection just put Lilly Pulitzer to shame.

Photo: Target

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