Video goes behind the scenes of Dior Addict campaign
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- June 12, 2014
After releasing the campaign film for its new eau de toilette, the French luxury brand has shared a new making-of video showing how it created its enchanted “wonDiorland.”
The lovely Russian model Sasha Luss was chosen as the latest face of the Dior Addict fragrance line and of the new Dior Addict eau de toilette in particular.
In the new behind-the-scenes video, the young model is seen posing for American photographer Ryan McGinley and filmmaker Harmony Korine, who directed the campaign film for the Dior Addict.
The making-of footage shows how the luxury brand, with help from Korine, created its “wonDiorland,” an enchanted world between fantasy and reality. Sasha Luss is seen strolling through a corridor of colorful flowers, one of the signature symbols of the Christian Dior brand.
Watch the making-of: www.youtube.com/watch?v=G_jn80mDdis
Credits: AFPRELAXNEWS
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