Winona Ryder and Cher Star in the New Marc Jacobs Campaign

Fashion types rejoice, Marc Jacobs’ latest campaign is full of cross-generational It-girls. The latest batch of all-stars to model for the American designer include none other than Cher, Winona Ryder, Willow Smith and newcomer Betty Lowe––Daisy Lowe’s 9-year-old little sister.

Cher in the new Marc Jacobs ad by David Sims as seen in WWD today

A photo posted by Katie Eleanor Grand (@kegrand) on May 27, 2015 at 4:58am PDT

The first campaign image to be released to the public was revealed by stylist and editor-in-chief of Love magazine Katie Grand on Instagram. The image, which ran in WWD the same day, shows 69-year-old icon and music legend Cher sitting pretty in a leather jacket and floor length black gown. Cher previously accompanied Jacobs to this year’s Met Gala as his date.

Winona Ryder • Marc Jacobs Fall '15 campaign photographed by David Sims

A photo posted by Marc Jacobs (@marcjacobs) on Jun 28, 2015 at 6:17am PDT

Fashion’s favorite bad girl Winona Ryder also has a starring role in the campaign. One image shows Ryder on a ladder in a black trench coat and matching black gown––a look that is reminiscent of her role in Beetlejuice. Another image shows Ryder in oversized sunglasses with hair and an expression that both look electrified, referencing Ryder’s cinematographic past once more.

The rest of the campaign images, all shot by David Sims, have a similar feel. Moody, slightly eerie and completely badass, Marc Jacobs has sure outdone himself this time.

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