This Place Takes A Completely Different Approach To Business
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- January 20, 2016
This Place Takes A Completely Different Approach To Business
Photo: Courtesy of MOO
Is it just us, or does it feel like there are more people than ever in the job market?
In the world of creatives, there is fierce competition when it comes to sticking out in the crowd. We’re talking about all of you writers, artists, graphic designers, videographers, editors, bloggers– you get it. A plain stock business card is just not going to cut it when trying to make an impression on everyone you meet.
Which is why British based company MOO makes so much sense.
MOO specializes in design to help its customers create, share or promote their professional identity. From business cards (that we’re obsessed with) to flyers, stickers and letterhead, they do it all with a fresh sense of style.
Photo: Courtesy of MOO
To learn more about the growing company, we spoke to MOO’s General Manager, Gina Cothey about her company, professionalism, and the business of cards.
On how the company was created and the initial designs: “MOO is a design, technology and manufacturing company. We were launched in 2006 by our CEO Richard Moross. Our aim is to combine the values of professional design with the accessibility and reach of the web, making great design available to everyone, everywhere. We’ve always offered our customers a range of design templates and as we’ve grown we’ve introduced new products such as most recently, our Tailored Collection range of Gold Foil, Spot Gloss and Raised Spot Gloss finishes.”
On what’s considered unprofessional in the world of business cards: “We’re in the business of helping people look their best, and as we know first impressions really count. There’s a ceremony when two people meet for business reasons and the exchange of a business card is a key part of that. If you have a great, interesting or unique business card, then it can trigger a conversation and help cement that relationship… it’s all about effective networking. And for many very small businesses, their printed materials are their primary means of marketing their business, so how their business cards and other printed materials look is hugely important. So we have a range of cards to reflect all kinds of businesses. Our Luxe paper feels completely different to a Soft Touch paper, our Square cards really jump out as do our curved corners.”
On the kind of clientele that requests their business: “Our customers span the spectrum from start-ups, creative consultants and passion businesses to high profile companies including Buzzfeed and Google. Our customers are everything from designers and photographers, chefs and architects, galleries owners and real estate agents.”
On the best way to make an impression when it comes to a business card: “A great example is the versatility of our Tailored Collection. The finishes are available on both sides of cards and also come with our own Printfinity(™) patented technology as an option. So each of your cards can be different. It’s a real conversation starter and essentially allows you to carry your portfolio in your pocket. We also launched NFC-enabled business cards last year called Business Cards+ which operate off a platform Paper+. Beautiful cards in their own right, each is embedded with an NFC chip. When tapped to an Android handset it triggers a digital action which you can control so you can build a link to your company website or LinkedIn page… in fact the opportunities are endless.”
On the most popular design request: “We have such a broad range of design templates. On top of our own templates we make it really easy for our customers to upload their own designs. However, as expected our Gold Foil has been enormously popular since we launched in December and we’re expecting the excitement to continue with a dazzling array of amazing business cards from our customers.”
Speaking of business, peep MOO’s dream office space on the next pages.
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