Ellen DeGeneres’s Lifestyle Brand Launches This Week!
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- June 28, 2015
Photo: Ed by Ellen
These days, it seems like the most natural thing for celebrities to do is launch a lifestyle label reflecting their brand. And with big names like Gwyneth Paltrow and Jessica Alba attracting much success, it’s only right for one of the most-liked people to jump into the industry.
After announcing her plans last year, Ellen DeGeneres’s lifestyle brand now has a launch date, and we couldn’t be any more stoked! According to the company’s Tumblr, Ed by Ellen will be making its big debut on Tuesday, June 30 – and if you ask us, DeGeneres fans are in for a major treat. Offerings from the label include embroidered baseball caps, traditional coin purses with folksy drawings, and a variety of wardrobe separates. Home essentials range from ceramic pieces styled with pet rabbits to the cutest cat plates we’ve probably ever seen.
The brand is launching just in time for the comedian’s collaboration with Gap Kids this summer, which is designed specifically for girl empowerment.
Take a peek at what you can expect from Ed by Ellen on the pages ahead.
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