H&M’s New Denim Line Is Probably Made From Your Old Clothes

Photo: H&M

Remember back in 2013 when H&M started its sustainable fashion journey by asking loyal shoppers to donate unwanted clothing to their local stores? Well if you were one of those customers who participated in the garment recycling initiative, now’s the time to reap the benefits with the retailer’s latest denim collection, called Close The Loop.

The range, which includes pieces for men, women and children, is made from a mash-up of recycled and organic cotton, with all of the eco-friendly textiles straight from H&M’s garment program. Separates include distressed denim, overalls, jumpsuits, bomber jackets and more – basically everything you’ll need to complete the perfect fall wardrobe.

“Creating a closed loop for textiles, in which unwanted clothes can be recycled into new ones, will not only minimize textile waste, but also significantly reduce the need for virgin resources as well as other impacts fashion has on our planet,” said Karl-Johan Persson, CEO of H&M in a press release.

Set to launch in September, the recycled denim collection will be available in-store and online, with price points ranging from $20 to $55.

Click ahead to check out what you expect from the range.

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