Roc Nation Expands Into Apparel With Its First Streetwear Line
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- June 21, 2015
Photo: Roc Nation
Whether you’re well versed in the music industry or not, we’re sure the words Roc Nation can trigger the slightest bit of familiarity. The entertainment company – founded and owned by Jay Z – has been making major moves throughout music, sports and even television. So it’s no surprise that the brand is now venturing into fashion!
Emory Jones, an early friend of Mr. Carter, and now the mastermind behind Roc Nation Apparel, has developed a range of separates that make up the company’s first menswear line. Revamping what began as promotional T-shirts for the label, Jones has established a collection of hats, tees, hoodies and more, that carry the perfect modern touch for any streetwear maven.
But more than just another entity of the entertainment company, Roc Nation Apparel has an overall message to convey. “When we started Roc Nation, our mindset was global. Our mindset was to show kids that the world is big, but it’s also small. A kid from Brooklyn can relate to a kid in Nigeria, or a kid in Paris. This isn’t about being fashion or trendy, and it’s not about promoting a record label, it’s just about giving people a piece of our lifestyle and culture,” Jones told GQ.
Now available on the Roc Nation web shop, the menswear line hits in at affordable price points for every consumer. And we’re talking really reasonable, with the most expensive piece in the collection costing $78.
Check out more shots of the line on the pages ahead.
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