Sole Society Raises $8 Million In Funding, Appoints New Leadership Team

Photo: Sole Society

If you’re unfamiliar with the online footwear company, Sole Society, now’s the perfect time to familiarize yourself. The brand that started out as a sister site to Hautelook in 2011 (selling $100-and-under shoes), recently announced that it’s raised $8 million in funding from Nordstrom and Insight Venture Partners.

As you can imagine, the new cash injection completely changes the game for the online-first brand. According to Andy Solomon, newly appointed CEO, the goal is to expand the brand’s retail network – which means more affordable offerings available in more retail locations. And who wouldn’t love that?!

Sole Society has been a leading force throughout the affordable footwear market for some time now. And with its recent reach to retailers like Nordstrom and QVC, the company is guaranteed to make an even larger name for itself. Not to mention, the brand has also added on bags, jewelry, accessories and kids’ shoes to its offerings.

But along with the funding, comes a change in its executive ranks. The label brought on a new CFO, Louisa Chen, and a VP of marketing, Marly Dreis, who both have a proven track record of leadership experience.

If you ask us, the newly acquired funding and change in leadership marks a pivoting point in the company. And we can’t wait to see what else they have up their sleeves for the coming seasons.

But until then, check out a few season picks from the label we’re currently coveting.

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