Surprise, Surprise! London Is Getting Another Fashion Week

Photo: WENN

Is there such a thing as ‘overkill’ in the wonderful world of fashion? According to those at the British Fashion Council and from designers out of London, it appears not, as another fashion week shall take place this summer. Scheduled for June 15 to 17, The Old Smoke is going be set ablaze with another formalized presentation period known as London Pre-Collections.

Taking place after the successful introduction of London Collections: Men — the event will take place in a centralized showroom called the Hoxton Collective — and will feature designers such as Zoë Jordan, Marques’Almeida, and Huishan Zhang, says The New York Times.

Despite not really being a full week of events and happenings, the fashion and entertainment world will surely flock to witness presentation by Burberry, Anya Hindmarch, Peter Pilotto, and Roland Mouret. Caroline Rush, speaking to the Times, is the chief executive of the British Fashion Council, said, “This season is a pilot for us to learn from and improve moving forward. The aim is to help buyers, press and brands to coordinate London dates, rather than overcrowding a schedule or duplicating activity.”

For those whom are looking to get their credentials in order, it may be a long shot, as the revised fashion schedule will now look like this:

London Men’s: June 12 to 15

London Pre-Collections: June 15 to 17

Milan Men’s: June 20 to 23

Paris Men’s: June 24 to 28

Couture: July 5 to 10

New York Men’s: July 13 to 16

Whether or not the move is efficient doesn’t matter to certain fashion die-hards, as even the B.F.C. believes that the focus shall be placed on “domestic women’s wear buyers, press and some European outreach.” You let us know what you think, StyleBlazers! Should the fashion circuits be increased and made into an official event? Or do you think that this is a bit much? Share you thoughts with us in the comments below!

On the following pages, we take a look at some of the best Fashion Week designers of all time!

[via The New York Times]
Thumbnail Image: skyearth / Shutterstock.com

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