Target Has You Covered When It Comes To Affordable Denim

Photo: Target

If you’ve been craving the perfect pair of jeans without breaking the bank, then Target has got you covered. The retailer is overhauling its entire denim line in an effort to convince customers that shopping for jeans doesn’t have to be the horror experience its always been.

With the help of Marie Claire editor, Zanna Roberts Rassi, the brand developed a whole new range of denim choices: 66 varied washes and 20 new fits, all available under $30. And yes, you read that right. “Our team has obsessed over every last detail, ensuring that when you put on a pair of our jeans, you’ll not only look great, but you’ll feel great, too,” says Julie Guggemos, senior vice president of Product Design and Development. “And with each pair under $30, I’m confident that we’re offering value that simply can’t be beat.”

The range includes distressed bottoms, trendy joggers, denim skirts and overalls – so no matter your personality, there’s no reason for you to not like the collection. And if you tend to stick with more classic styles, the team also made sure to include signature silhouettes like bootcut and boyfriend options.

The collection is already available in stores and online. And who knows? Maybe Target’s redesigned selections will have you saying yes to denim in no time.

Take a peek at a few of our favorite picks on the pages ahead.

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