Theo James’s New Gig Will Make You Wish Magazines Were Scratch-n’-Sniff

Now, when you look at Theo James on the big screen in Insurgent, you don’t just have to wish you could touch him. You now can also wish you could smell him too. The hunky actor has landed his first gig as the face of a men’s fragrance.

Courtesy Hugo Boss

Following in the fragrant footsteps of such hotties as Gerard Butler, Victor Cruz and Ryan Reynolds, James, 30, proves he can deliver the appropriate amount of smolder in his first campaign image for the upcoming Hugo Boss fall fragrance.

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In a press release, James is quoted as saying, “I’m honored to be representing Boss Parfums as an Ambassador in their latest perfume campaign. I have for a long time admired Boss for achieving the perfect balance between the classic and the contemporary. This campaign encapsulates the iconic spirit of the brand and reflects my own tastes and attitudes towards a truly unique fragrance.” We can’t really picture Four saying that, but then again, as long as he looks and smells like that, who are we to complain? He was never much of a talker anyway.

What do you think of the first image?

–Alex Apatoff

Related video: Relive the Divergent premiere red carpet!