W Magazine Just Got A Big Hiring Win

Photo: WENN

In the past few weeks Conde Nast made a flurry of announcements, the largest of which is the transition of Style.com from a content platform to a focus on e-commerce. With that announcement came a string of revelations and a resulting string of departures from the publication. The latest? Style.com editor-in-chief, Dirk Standen is leaving the publication.

The announcement is a slight surprise in that with the new direction, there will be two EICs — one for the new iteration of Style.com as an e-commerce platform and likely one over the VogueRunway.com platform — and Dirk will hold neither one. That either means that one is to expect a lessening of focus on editorial or a different methodology, and we’re believing the latter. In fact we’re thinking of an Eva Chen type figure for the new Style.com and someone not as notable for the VogueRunway.com slot.

But Standen doesn’t plan on sitting idle. In fact he already has his next plan, he’s heading to W Magazine to head up the online platform there. In our opinion it’s with good reason; the publication hasn’t ever completely translated the energy that they bring to print online. Hopefully he can do that.

As we await his version we look back at a few W Magazine covers we loved.

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