Jessica Alba’s ‘Honest’ Sunscreen Getting Burned Online

Jessica Alba’s Honest Company was just valued at $1 billion, putting her on the cover of Forbes magazine, and adding self-made entrepreneur to her resume.

However, one of her products is getting burned online, for well, burning its consumers.

Honest sunscreen is getting some really bad reviews after customers posted photos of their bright red children, and even some adults, after wearing the sunscreen for a day out in the sun. On Amazon, 59 percent of reviews gave the product one star, while Twitter was full of negative reviews.

Don’t buy @Honest sunscreen unless u want to look like this. Second time I’ve tried this stuff and got fried pic.twitter.com/pEhO5GYIkQ

— Lindsy (@LindsyMarshall) July 26, 2015

However, Honest is standing their ground and defending their SPF:

“The Honest Company is committed to providing safe and effective products, and we take all consumer feedback very seriously. Our Sunscreen Lotion was tested, by an independent 3rd party, against the protocols prescribed by the U.S. Food & Drug Administration’s (FDA) monograph for over-the-counter sunscreen products. The results showed that our product is effective and safe for use as an 80 minute water-resistant (FDA’s highest rating), SPF 30 sunscreen lotion in accordance with FDA regulations when used as directed (Shake Well. Apply liberally and evenly 15 minutes before sun exposure. Reapply after 80 minutes of swimming or sweating, immediately after towel drying and at least every 2 hours). The number of complaints received on our own website about our Sunscreen Lotion constitute less than one half of one percent of all units actually sold at honest.com. We stand behind the safety and efficacy of this product.”

Honest is also reaching out to customers on social media who shared photos, prompting them to provide them with an email address so they can help.

This backlash comes at the worst time for Honest, which is set to launch a beauty line this fall.

Have you used Honest company sunscreen? Let us know in the comments below!

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